Every second, the equivalent of one garbage truck full of clothes is burned or dumped in landfill ((UNEP, 2018). The environmental cost of the fashion industry stresses the importance of sustainable practices from all businesses. Here at Aloha we love the ocean, so we try our best to source products from companies that support environmental sustainability. The large majority of our fins, wetsuits, grips and clothes are created from eco friendly, biodegradable materials. Our sunscreens contain non-nano zinc oxide to protect our reefs and marine life. We recycle shipping waste and sell products in paper bags.