Every second, the equivalent of one garbage truck full of clothes is burned or dumped in landfill ((UNEP, 2018). The environmental cost of the fashion industry stresses the importance of sustainable practices from all businesses. Here at Aloha we love the ocean, so we try our best to source products from companies that support environmental sustainability. The large majority of our fins, wetsuits, grips and clothes are created from eco friendly, biodegradable materials. Our sunscreens contain non-nano zinc oxide to protect our reefs and marine life. We recycle shipping waste and sell products in paper bags. 

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Aloha Surf Shop was born in 1991 (pretty obvious if you look closely at some of the dodgy fashion in the photos). It was the brain child of Damian Hardman, that years World Champion Surfer, Greg Clough, arguably one of the best shapers in the world at the time, as well as John Brookes, and Doug Lees. The Aloha Surf Team was jammed with brilliant surfers on the world tour like Barton Lynch, Pam Burridge, Luke Egan, and Shane Powers. Over the years we have continued to support some of the best young surfers of our time including Nathan Hedge,...

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